Thor Audiss

About Me

Thor Audiss

My mission is to elevate brands beyond mere products, fostering connections and reshaping perspectives.

In the ever-changing world of branding and marketing, I've excelled as a catalyst for growth. From shaping plans to building partnerships, I've thrived on telling compelling stories and making meaningful communities. With a talent for spotting opportunities and crafting engaging campaigns, I've led companies to triple their size and success, driven by a passion for excellence and creativity.

Experience

SVP of Sales and Marketing

Canyon Adventure Vans

With a focus on driving business growth and operational efficiency, I've been instrumental in transforming Canyon Adventure Vans into a high-performance ecommerce brand. By tripling revenue, optimizing our team structure, and leading our sales team, we've achieved significant growth in net revenue while streamlining operations. I spearheaded the transition from outdated software systems to Shopify Plus, enhancing our ecommerce capabilities, marketing directives, and customer experience.

- Led strategic initiatives to triple revenue at Canyon Adventure Vans while reducing overhead, optimizing team resources, and driving sales performance.

- Implemented innovative processes and web-specific optimizations to enhance ecommerce performance and customer experience on Shopify Plus.

- Orchestrated integrated marketing campaigns across digital, social media, email, and events, resulting in substantial brand visibility and revenue growth.

- Catalyzed the evolution of Canyon Adventure Vans into a comprehensive brand, specializing in interior accessories for adventure vans and serving leading manufacturers.

- Boosted Canyon Adventure Vans' market share by enhancing digital strategy and strengthening sales operations.

STORYTELLER OVERLAND

VP OF MARKETING

Expanded the business by leading successful campaigns resonating with target audience and organizational goals. Lead high-performing marketing team to drive creativity, innovation, and results. Maximize brand awareness and visibility through integrated marketing campaigns across various channels, including digital, social media, email, events, and traditional media.

-Achieved remarkable growth by driving revenue from 16 million in 2019 to 200 million in 2023.

-Boosted brand visibility and grew revenue for all four subsidiary companies by devising and executing robust marketing strategies.

-Contributed to the company’s evolution from nascent RV distributor to highly sought-after multichannel brand offering rental, new RV, Ecommerce accessories brand, and custom vehicles tailored for the overland community.

-Established prominent brand recognition within the RV industry, solidifying a strong presence in the market and growing all social channels to 200k+ plus followers.

STORYTELLER OVERLAND

Director OF MARKETING

Exceeded business objectives, improved brand visibility, and accelerated sales by directing development and implementation of robust marketing strategies. Guaranteed consistent brand message across diverse channels by fostering seamless collaboration within the teams to execute impactful campaigns and track their performance.

-Enhanced productivity and creativity within organization by orchestrating expansion of team from individual endeavor to cohesive unit comprising nine adept and synergistic members.

-Grew the Adventure vehicle market share by assisting in the acquisition of three companies, while strategically coordinating brand managers across all entities to ensure harmonized workforce and optimized resource utilization.

-Led a rebranding strategy that positioned us as market leaders within two years.

-Streamlined data analysis processes, enhancing report accuracy and timeliness.

Class5Creative

Marketing consultant

Delivered exceptional customer service by crafting visually appealing and user-friendly websites for clients. Propelled personal development by Delivered exceptional customer service by crafting visually appealing and user-friendly websites for over 50 clients. Propelled personal development by gaining in-depth understanding of website development, UI / UX, and search engine optimization (SEO). Collaborated with businesses to elevate their online presence, attract organic traffic, and realize their business objectives.

- Worked with Brands such as the NCAA, University of Alabama, Sloss Real estate, Southern Company and many more.

- Increased engagement and conversion rates by integrating effective SEO strategies and empowering clients in enhancing digital visibility and cultivating valuable leads through website and key word optimization.

- Improved search engine rankings, website traffic, and brand credibility by partnering with companies in implementing customized SEO strategies tailored to unique industry landscapes and target audiences.

- Supported businesses with establishing strong online presence, developing over 50 websites, expanding their customer base, and achieving sustainable growth in the digital landscape by prioritizing client satisfaction and delivering measurable results.

- Delivered exceptional customer service by crafting visually appealing and user-friendly websites for over 50 clients. Propelled personal development by gaining in-depth understanding of website development, UI / UX, and search engine optimization (SEO). Collaborated with businesses to elevate their online presence, attract organic traffic, and realize their business objectives.

- Worked with Brands such as the NCAA, University of Alabama, Sloss Real estate, Southern Company and many more. - Increased engagement and conversion rates by integrating effective SEO strategies and empowering clients in enhancing digital visibility and cultivating valuable leads through website and key word optimization.

Affiliations & Community Involvement

Vistage Member, Key Executive team, 2023 – Present

Peer advisory platform aimed at fostering personal and professional growth through facilitated discussions, expert insights, and strategic guidance.

Executive Board Member, Dirt Camp - 501 C, 2020 – Present

As a 501(c) program, we prioritized the holistic development of athletes while also emphasizing community service and fostering positive change within our localities.

Rider & Builder, Bike & Build – 501 C, 2016

Participants leveraged their love for cycling to support community service initiatives, raising both awareness and funds for affordable housing projects nationwide, thus driving positive change in communities throughout the United States.
Finishing with over 160 hours of volunteer work